Ikea chose an unusual influencer for its latest advertising campaign: a CGI model.
The Japanese ad campaign, titled Happiness at Home with Imma, features a CGI Instagram “influencer” known as Imma, who has more than 263,000 followers on Instagram.
While Imma’s Instagram, run by Tokyo-based virtual human company Aww Inc., is entirely CGI, Ikea’s version of Imma was actually semi-real.
To bring Imma to life, her 3D animated head was superimposed over a live-action body and background, according to My Modern Met. The entire experience was displayed on an LCD screen in the company’s Harajuku store, and Imma posted about her “hers” time on Instagram.
Imma posted herself doing yoga, putting on a mask, cooking and reading in her apartment with the hashtags #IKEAHarajuku and #happytobehome.
Ikea said the campaign was meant to showcase the concept of small-space living in Japan and highlight happiness at home during the global pandemic.
This Sweden-based furniture company is no stranger to using computer-generated or augmented reality in the shopping experience. In 2012, the company said it was moving towards having more CG photos in its catalog than traditional photos, and in 2014 The Verge reported that 75% of Ikea product images in its catalog are now computer-generated.
In 2018, Ikea also released an augmented reality app called Ikea Place that lets you see what a piece of furniture would look like in your living room. You can place chairs, tables, and whatever else in your kitchen, patio, or, heck, on the street, to see what it all looks like before you buy.
editor’s recommendations
Categories: GAMING
Source: tiengtrunghaato.edu.vn