Tired of cold results from your email marketing campaigns? Then maybe it’s time to warm up your email. In this guide, we’ll explore what an email bootstrap is, why it’s important, and how you can do it yourself — or get help from professional email starter solutions.
What is email bootstrap?
Email startup refers to the process of building your email reputation with email service providers (ESPs) and mailbox systems. This process is done by sending emails to small groups, slowly managing the volume of emails and interacting with your subscribers to ensure they receive the messages. This is in contrast to using a cold domain that has not been set up with the ESP and sending a large amount of email instantly.
This process is done to ensure that the ESPs recognize your domain as legitimate, identify your messages as intended, and deliver them to your inbox instead of the spam folder. ISPs consider many factors when assessing the deliverability of email domains, including the quality of email content and the reputation of the domain sending those messages.
Why should I care about email bootstrapping?
This is an important method if you plan to use your domain name for marketing purposes. Today’s ESPs and web servers actively seek to block unwanted content such as promotional mail and spam. If your domain is not recognized as legitimate or if you send too many emails at once, they will not reach your inbox and your efforts will be wasted.
Cold domains are also more likely to be blacklisted, which can severely damage your sender reputation and make it difficult or impossible to send emails in the future. Email starters help you avoid this situation by slowly building your reputation and communicating with your subscribers to make sure they’re happy with the messages they receive.
How to heat up your email list
Unfortunately, warming up your email isn’t as simple as pulling a blanket over a server or placing it next to a warm fire. The process is very methodical, requiring both planning and patience to work effectively. Read the following sections for an overview of what is involved in heating up an email list.
Configure your domain to boot
The first step in the email startup process is to set up your domain with your email service provider and configure it properly. This includes setting up SPF and DKIM records, as well as adding an unsubscribe link to your messages. You should also check that your letter follows the guidelines set forth in the CAN-SPAM Act. This way, you will ensure that your first messages are delivered and are the basis for you to gradually increase the number of emails sent.
Email list segmentation
Once your domain is set up to launch, the next step is to segment your list. This refers to breaking down an entire list into smaller, more manageable chunks that can be sent out in a controlled manner. Depending on the size of your list, you may need to segment it multiple times to deliver messages to the entire list without overloading your ISP or mailbox.
Start a conversation
The next step in the startup process is communicating with your subscribers for the first time. This is where you will begin to build rapport and trust with the recipient. Use your first message as an opportunity to introduce yourself and the type of content you’ll be sending. Make sure to structure your email in a non-intrusive and friendly way, and give users the option to agree or opt out of future communications.
Remember, the key here is to start small. While the ideal amount may depend on the type of email you’re sending and who your recipients are, a safe general rule of thumb is to start with no more than a few messages per day. It is best to write these messages by hand and choose recipients that you know to open and communicate with them.
Gradually increase the amount sent
Once you’ve established a base of subscribers who have opened your messages, you can begin to gradually increase the number of emails you send. This step is one of the most important parts of the email launch process and should be done carefully. Start by increasing your deposit volume no more than 10-20% per day until you reach your desired volume. This will ensure that your messages reach the inbox and won’t be marked as spam.
Maintain your reputation
It’s important to know that the email launch process can take several months. You will need to commit to maintaining these practices to see results. This means sending relevant and engaging content, monitoring your open rates, and adjusting your strategy as needed.
Sound like a lot of work? Try email warming service
Many outside marketers need more time — or patience — to plan and execute an email launch strategy. And that’s good!
In most cases, you’re better off using a dedicated email starter to automate this process. Simply connect your email account to the warming service and watch your sender reputation grow. Today, the respective services provide a comprehensive solution that includes:
- Set up your domain with an email service provider
- Segment and deliver your emails in a controlled manner
- Track open rates, engagement, and deliverability
Are you ready to start? Growbots offers a comprehensive email starter service that can get you up and running in no time.
Categories: How to
Source: tiengtrunghaato.edu.vn