About Google Ads Certification
For marketers, Google Ads accreditation is a valuable credential.
It is one of the few standardized techniques for demonstrating a certain level of knowledge or association with a particular problem.
While this is not an exclusive badge, it does require some effort to understand the ideas or actual Google Ads expertise.
What is a Google Ads certification and how does it work?
The Google Ads Certification is a program that certifies marketers as online advertising professionals.
Individuals who complete the Advertising certification exam will receive a personalized certificate and can contribute to the Google Partner’s corporate login if they are associated with it.
The program, like many other Google products, domains, and projects, has evolved over time.
Previously, the certification program was an independent program with an exam fee.
That changed with the launch of the Google Partners program and continued to grow with the move to Google Ads Academy in 2018 and a redesign to the more recent Skill Store.
Personal certifications still work with the same training and testing as they did a few years ago (before Google AdWords was renamed Google Ads).
Having basic exposure to a topic from Google is much more specific than learning about Google ads from a textbook.
In addition, being able to link the authorized person to my company’s Google Partner account is also valuable.
This step-by-step guide will help you through the process to become certified for advertising. This can be a complicated process when you do it for the first time, or when you come back and encounter a new system and structure in the Skill Store.
Step 1: Create or select a Google account.
Start by selecting the appropriate Google Account for your certificate.
If you work for a company or agency, you will almost certainly be forced to use your work email address.
If you are conducting the certification yourself, we recommend that you choose a Google Account to associate your certification with both private and public.
This can be a Google account or a Gmail account associated with any personal email account.
Step 2: Start using Skill shop
Make sure you’re signed out of all other Google Accounts after discovering your Google Account.
When you’re connected to multiple Google accounts, you may get confused or have trouble signing in, just like with other Google products. Go to https://skillshop.exceedlms.com/student/catalog/list?category ids=53-google-ads while just signing in to the account you want to use to get the certificate.
Step 3: Practice exam
Google provides both basic educational information and more detailed training materials.
The following are the Google Ads certifications:
searching
Display
Measurements
Videotapes
Shopping ads
applications
Step 4: Take the test
To become certified, you must first pass an assessment in one of the certification specializations.
Your recognition for that particular product focus area will be granted at a later time.
You can stop with one major or continue until you have mastered and achieved all the relevant majors for the desired qualifications.
There’s nothing that says you can’t pass them all if you score high or like standardized tests.
Step 5: Connect with Google Partners (optional)
Disclaimer: In 2021, the standards for the Google Partners program will change. They were supposed to do the upgrade in mid-2020, but it was delayed. This information is for the current process, to be updated in 2021.
You must share your account with the company if you want to link your account with the company to receive Partner credits and other related benefits.
You can complete this step if you skip or say no.
Click your user icon in the upper right corner, then My Profile, while still logged into the Skill Store.
This process requires completing your profile information, which will authenticate you and connect you to your organization.
To be authenticated from the Google Partners website, your Google Partners profile administrator must make sure they’ve created a Google Ads account for you and can see it linked in the Google Ads Partners tab.
This account must be linked to the main company account, which must be a partner as Google will use it to match your Skill shop account.
Please note that this method as well as some of the partner status requirements will change in 2021.
Conclusion
You should be proud of yourself after getting your certificate.
While many hiring managers and companies require a certification, passing it requires considerable research effort and/or experience working in advertising over a period of time.
These can be useful additional qualifications and specializations to gain depending on your job and career.
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Source: tiengtrunghaato.edu.vn